Kent Holdcroft leads the strategy and execution of all sales activities at EvidenceCare.  In collaboration with senior leaders across the Organization, Kent supports the continued trajectory of robust growth throughout the hospital & health system market.

With a background in behavioral health, Kent made the transition to the business side of healthcare in 2003 with AIM Healthcare (now part of Optum).  Rising to the role of National Director of Network Operations (Northeast), Kent then moved into sales/consulting, and ultimately a Client Account Executive role with the broader OptumInsight provider facing solution set, moving from Connecticut to Tennessee during this time.  In 2013, Kent was recruited to PharmMD (now AdhereHealth) to lead sales and marketing, and eventually account management teams, overseeing a period of consistent and sustained company growth. In late 2020, Kent was recruited again to lead sales, marketing and account management at Healthmine, overseeing a period of explosive growth, expansion, and profitability before leaving to join EvidenceCare.

Kent holds a bachelor’s degree in Psychology from Miami University, and a masters in Counseling from the University of Toledo.

He resides in Salt Lake City, UT with his wonderful family, and enjoys hiking, skiing, and traveling throughout the west and abroad.